Pricing Strategy: Name Your Price
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a......
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About B2B International
B2B International Story
In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to make big decisions for a company that sells to other......
Driving Commercially Powerful Brand Experiences in Financial Services
...Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Professional Services Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiab...
Driving Commercially Powerful Brand Experiences in Professional Services
...Driving Commercially Powerful Brand Experiences in Financial Services Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiable ...
B2B Blog entry
Why Companies Should Keep the Branding Light on During a Crisis
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why Companies Should Keep the Branding Light......
Driving Commercially Powerful Brand Experiences in Manufacturing
...delivering against these needs to help B2B manufacturing brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series: Driving Commercially Powerful Brand......
B2B Blog entry
Brand Trust and Loyalty in B2B Companies
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......
Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
Driving Commercially Powerful Brand Experiences in Technology
...successfully delivering against these needs to help B2B tech brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series: Driving Commercially Powerful......
