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Pricing Strategy: Name Your Price
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a......
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Market Research Company in Singapore
...and knowledgeable research teams offer insight and analysis for both Singapore based clients and for many of the world’s largest companies and organisations outside of Singapore. Using the very latest......
Value Marketing & Value Selling In B2B Markets
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business customers require a compelling, complex and multifaceted proposition comprising features,.....
Product Development: What You Want, Baby I Got It
...desirable, distinctive and defensible. A marketing strategy should look for opportunities to augment the product (or service) in order to further distinguish the company from the competition, to find new......
B2B Blog entry
The Fastest Horses in the Race
...populated with small companies. We can also see that retail and wholesale companies are ranked second and third in terms of number of fast growing companies. We need shells to......
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China Market Research
...the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics,......