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What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important difference, however, is the time taken to complete surveys: The......
Join Us as We Become a Merkle B2B Company – B2B Like Never Before
...Network’s B2B practice and is yet another example of the company’s Integrated By Design philosophy. Read the full press release here. For more information please visit www.merkleb2b.com. Contact Us >......
Differentiating An Undifferentiated Product – A Conversation With Dale Grinstead
...I think that the global nature of our company is relatively unique. There is only one other company that is truly global. Additionally, we are deeply integrated within the food......
Compound Growth Calculator
Use our compound growth rate calculator to work out the likely growth rate of your business or marketplace over different periods. Using the Compound Growth Calculator Enter the sales figures......
The Failings Of B2B Customer Experience
...commitment is hitting a high note in the companies we interviewed. It seems that the beating hearts of companies want to deliver great customer experience but find it difficult to......
Beyond Customer Satisfaction
...organisation itself – become “commoditised”. The essence of a commodity is that it is readily interchangeable with other similar commodities. Therefore the logical consequence of this process is that communicating......
Brand Strategy Research and Architecture
...your brand to success Far too many companies have product labels which they think are brands. However, a brand is something people ask for by name. A brand stands for......
Growth Strategy: Up, Up and Away
...a company that was comfortable selling its products to everyone and anyone may begin to review its strategic options. Igor Ansoff had advice for such companies based on a simple......
Managing Distributors in B2B Marketing
...an efficient means of selling car parts to garages, tools to industry or components to electronic companies. They are inappropriate for selling complex industrial plant, computers or castings. If distributors......