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About B2B International
B2B International Story
In 1998, in Manchester, England, market researchers Paul and Nick Hague were arguing over what it must be like to make big decisions for a company that sells to other......
B2B Blog entry
Brand Trust and Loyalty in B2B Companies
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......
Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
The Questionnaire In Postal Research
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent will face and take these into account in the formulation......