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B2B Blog entry
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...and coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets and customers. Demonstrating this understanding in clear ways is......
B2B Blog entry
The Impact Of COVID-19 On Supply Chains
...particularly those with the healthcare and food sectors, will undoubtedly be strained and companies forced to adapt to a new reality. 1https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-offline-11586079001...
Branding: Signed, Sealed and Delivered
...of all business-to-business companies are engaged in a branding strategy. Building a strong brand The reputation of a business-to-business company, its name and all it stands for, is a massive......
Our Experience
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it is critical you work with the right market research company.......
B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee engagement (below). As you can see, communication is of high......
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
Our Experience
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Contact Us > If you......
B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......
Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......