...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective competitors in many sectors. If brands fail to distinguish themselves......
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
...be a good thing. But, surely this doesn’t mean that all companies with a low cost position will do well and all companies that are differentiated will do well and......
...any world-class business should be to earn their customers’ Respect (which you get from demonstrating great competence) and Love (the emotional connection which you get from demonstrating great character). Competence......
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......
