...the company to communicate with a greater target audience and clearly demonstrating the company’s commitment to the China market. Having a well structured, navigable and informative website can also help......
...of all levels move between competing companies, and competitors talk to each other, asking Competitor 1 to ‘dish the dirt’ on Competitor 2, before asking Competitor 2 to return the......
...“first-to-file” trademark system, which means that a foreign company’s legitimate brand and logo cannot be used if these trademarks have already been registered by a local Chinese company. Any company......
What is a business-to-business community? Market researchers have been criticised for designing huge surveys that take too long to complete and cost a fortune to commission. Now imagine that your......
...also compete with the higher quality local agencies when it comes to working for Chinese branches of foreign companies. Over the past three years foreign business-to-business research specialists (such as......
...Competition – What are their strengths and weaknesses; which companies will be the most formidable competitors to the new or expanded company? The buying decision – How can buyers be......
...available in an instant. Financial data on companies is available in the UK from Companies House (www.companieshouse.gov.uk) ([9]). Companies House’s WebSales offers the searchable Company Names and Address Index free......
...of a number of companies in different vertical markets, relative to the scores of our Client. The companies have been anonymized by referring to them as Company 1, Company 2,......
...value proposition. The company’s core competences – internal capabilities or skill sets that enable the company to manage the business in a way that delivers value. There are various generic......
...commodity products with little or no margins. Three Steps To Identifying Core Competences Identifying core competences is not easy. If someone ask you “What makes you special?” you may come......
