...and weaknesses relative to the competition and build their value propositions and positioning strategies accordingly. The Three Circles Framework consists of customer needs, company strengths, and competitor strengths, and each......
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company and provides us with a promise we can trust. Rather......
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who are likely to share negative opinions about the company. (They......
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong in certain geographies? If grouped together, are the ‘others’ a......
...appropriate for selling complex industrial plants, aircraft or castings. Today it is easy for companies to sell products online and yet it is surprising how few business-to-business companies trade and......
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The nature of the company’s business (usually determined by its Standard......
...how our tracking research can help your business Keep your brand on track To keep your brand on track, you must keep track of it. Competitor activity, which you cannot......
All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government departments and charities, still have to justify their investments in......
...course, no company would share any negative aspects. Therefore, published content by the company tends not to be impartial, in comparison to when an acquaintance speaks authentically about his or......
...as many companies might still have their old supplier on the backburner while they introduce a new one, rather than stop buying from them completely). The typical response that comes......
