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The Customer Journey and How Businesses Buy
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company and provides us with a promise we can trust. Rather......
Running a Successful Brand Tracking Programme
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong in certain geographies? If grouped together, are the ‘others’ a......
Channels to Market: Know Your Place
...appropriate for selling complex industrial plants, aircraft or castings. Today it is easy for companies to sell products online and yet it is surprising how few business-to-business companies trade and......
Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The nature of the company’s business (usually determined by its Standard......
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Brand Tracking Research
...how our tracking research can help your business Keep your brand on track To keep your brand on track, you must keep track of it. Competitor activity, which you cannot......