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B2B Blog entry
The Impact Of COVID-19 On Supply Chains
...COVID-19 COVID-19 Insights Hub 1https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-offline-11586079001 2https://www.cnbc.com/2020/03/24/coronavirus-coca-cola-ceo-says-supply-chain-is-creaking.html 3https:/...
Branding: Signed, Sealed and Delivered
...of all business-to-business companies are engaged in a branding strategy. Building a strong brand The reputation of a business-to-business company, its name and all it stands for, is a massive......
B2B Blog entry
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets and customers. Demonstrating this understanding in clear ways is a......
B2B Blog entry
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of communication: body language, non-verbal cues, and verbal cues. When communicating......
5 Top Tips for Western Companies to Ensure Business Longevity in China
...years. From my recent communication with many international corporates seeking to understand their reasons for failure, along with my recent and regular visits to China, I have come to recognise......
B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee engagement (below). As you can see, communication is of high......
Our Experience
Chemicals Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
What We Do
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Contact Us > If you......