...creative in how they communicate with their audience. This is where storytelling comes in. A captivating story will gain and hold the attention of your audience like no other marketing......
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
...Bramhall House, 14 Ack Lane East, Bramhall, Stockport, Greater Manchester, SK7 2BY, United Kingdom Call Us: +44 (0)161 440 6000 Fax:+44 (0)161 439 8564 E-mail Us: info@b2binternational.com View Larger Map......
...leaders in B2B SaaS companies to transform their buyer journeys, turning their product demo into one that compels buyers to purchase. Due to the nature of Matt’s business, CX is......
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify how B2B CMOs have responded to the pandemic and how......
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
