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Six Steps To B2B Customer Experience Excellence
...alarming given that commitment is the foundation to success. In other words, without being committed to delighting customers, it is very difficult to deliver an excellent customer experience. Knowledge-based companies......
Profiling The Competition
...essential in order to obtain a competitive advantage. In industry the competition is no less fierce than on the football field and yet the majority of companies act as if......
B2B Branding: How to Build a B2B Brand Strategy
...companies compete in a large market in which there are dozens of competitors. However the two companies regularly obtain a 30% premium on their competitors. This is because Coca-Cola and......
What is Globalisation?
...These translate readily into a comparison of core competences, as follows. Former Competence (Declining) Contemporary Competence (Growing) Getting ahead Individual self Personal space, status Personality-driven Subject expertise Initial qualificat...
Small Businesses – An Anthropological Insight
...billions of dollars. Big companies understand how other big companies tick and therefore almost certainly other large companies will feature strongly in their customer lists. Maybe somewhere down the line......
Market Segmentation in B2B Markets
...upstream. In contrast with FMCG companies, they have the comparative luxury of responding to trends rather than having to predict or even drive them. In other words, B2B companies have......
Managing Alliances And Joint Ventures
...this is a utopian wish. Effectiveness in gaining commitment of parents in a situation in which does not compromise business sense for the venture is crucial. 3. Creating effective communication......
The Growth Debate – China & India
...competency in the management of high-skill value-adding activity that the future of Western business is to be developed if our companies, large and small, are to compete successfully in the......