...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking up again. In recent years many of these companies were......
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
...how unstoppable your company could be if everyone in your company is completely aligned with business strategy and goals and also on board with how they contribute to the success......
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out for people who would like to join our team and......
