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B2B Blog entry
Meet Our Leaders: Part 3
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates.......
B2B Blog entry
The Resurgence of Podcasts in Content Marketing
...creative in how they communicate with their audience. This is where storytelling comes in. A captivating story will gain and hold the attention of your audience like no other marketing......
B2B Blog entry
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
B2B Blog entry
La La Land Is the Winner. Oops, Sorry!
...a respondent complains to a client company it creates considerable pain at the agency. Data processing and interviewing are areas that have to be watched very carefully. In addition, a......