Pricing Strategy Research – What Do Our Customers Value?
...high relative to the perceived benefits, then quite clearly they will lose out to the competition. Equally, if the price is too low, the company is in danger of leaving......
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From Good To Great – Best Practices In Benchmarking
...avoid differences being due to the margin of error from too small a sample size. Benchmark against best-in-class: Richer insights come from comparisons with competing brands, especially versus the superior......
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Competitive News Feed Analysis: The B2B Buzz
...it is often hard for companies to use this critical information source. Contact Us > To find out more about how our Competitive News Feed Analysis can help your business......
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...customer experience, these webinars offer the very best advice and tips to help grow and improve your business. Stay tuned for more webinars coming soon! If you have any questions......
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Secondary Research
...we may find directories online which provide excellent sample frames. We can certainly learn a lot about products and competitors through secondary market research. Case study: Targeting larger companies Business......
What We Do
The Net Value Score (NVS)
...Neither better nor worse ○ Somewhat worse ○ Significantly worse ○ How would you rate COMPANY X on the total value the company offers, compared to the total value......
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Market Research Company in Chicago
...well as for many of the world’s largest multinationals. Using the very latest market research tools and techniques, our consultants develop customized research programs for companies in a wide range......
Comparing Apples to Pommes: Understanding and Accounting for Cultural Bias in Global B2B Research
...Post (2012, April 11). Coke Machine Takes Hugs Instead Of Money. Retrieved from http://www.huffingtonpost.com/2012/04/11/hug-coke-machine_n_1418383.html 6Lallanilla, M. (2012, December 20). Happiest Nations on Earth Revealed. Retrieved from http:/...
B2B Blog entry
How to Meet the Emotional Needs of B2B Buyers
... This matrix comprises of four distinct quadrants that break down the complex decision-making needs of B2B buyers by rational vs emotional and company vs individual so that we can......
B2B Blog entry
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of communication: body language, non-verbal cues, and verbal cues. When communicating......
