Segmentation: Are You My Type?
No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......
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What We Do
B2B Sample Size Calculator
Devised especially for business-to-business research, in which there are limited numbers of companies in the universe, our Sample Size Calculator will tell you how many companies you need to interview......
B2B Marketing Strategies in Developed & Developing Countries
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own,......
What We Do
CHAID Analysis
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split in the sample. Since the sample is being repeatedly split,......
B2B Blog entry
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 3 Core Components of Brand Health......
B2B Blog entry
Ryanair and the Importance of Internal Culture in Customer Experience
...company plays such a huge role in the success of any customer-centric focus – the culture comes from the people. Unfortunately for Ryanair (and, it seems, 400,000 of its customers)......
B2B Blog entry
Taking an ‘Agile’ Approach to Product Development
...more Agile ways of working are clear. It allows large companies to respond to change and deliver products much faster. This is key to competing with innovative, smaller companies. A......
Sharpening The Distributor Network
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer exceptional competition from other firms in their area. Nevertheless the......
