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Our Research Services

Customer Journey Research and Optimization

...be different from company to company but in the main it will have a number of similar milestones. At the beginning of the journey potential customers will build an awareness......

Top Tips For Business Growth

...which help to differentiate an organization from its competitors. It is all too easy for an ambitious company to become distracted from its core competences, the result being that it......

It’s The Quality That Counts

...competition? Can I improve my product, for a minimal cost, to differentiate it in some way from my competitors? Am I telling my customers and potential customers about every aspect......

What We Do

Turf Analysis

...choice combinations is high, but where the number of combinations that can be pursued is restricted, owing to practical factors such as resourcing, budgets or space. TURF analysis in practice......

B2B Blog entry

The Risks of Conducting Market Research in China

...concern. Lack of a creditable market research company: With more than 4,000 market research companies across the country, how do you pick the right company to do business with? Setting......

Millennials In Mind

...Communicate With Millennials in a B2B Environment Millennials & The B2B Opportunity [A] http://www.theatlantic.com/national/archive/2014/03/here-is-when-each-generation-begins-and-ends-according-to-facts/359589/ [B] http://www.ft.com/cms/s/0/c...

What We Do

Regression & Discriminant Analysis

...your research John, a marketing manager at a large multinational company, is interested in finding out what would most influence target customers to purchase his company’s products. Paul, a sales......

Assessing A Sales Area’s Potential

...providing regional analyses showing the number of companies, by their size, measured in employment terms. Lists of companies within various industry sectors, are commercially available classified by size and geographical......