...is important that the ultimate goal is kept in mind during the initial planning stages. Identify complexities early You need to think about your business and whether any intricacies in......
...instability Terrorist threat The worry is not about growth. Growth is inevitable, but how the growth is sustained is the real challenge. Scenario planning helps businesses think creatively about the......
...projects in many different industries. What is the best advice you have ever been given? The best advice I was ever given was to look at everything as if you......
...segmentation. Carol-Ann is widely published and is co-author of an authoritative text on b2b market research, The Industrial Market Research Handbook, in addition to a number of white papers and......
Net Promoter Score (NPS) is an alternative measure of customer satisfaction and loyalty, and is used to determine how likely your customers are to recommend and promote your company.......
What is the best thing about working at B2B International? I never have the Monday morning blues coming into work. The office we work in is upbeat and I enjoy......
...divided into three main categories. First Impressions The phrase ‘You only get one chance to make is good first impression’ is true; yet it seems to be overlooked or ignored......
...is thought-provoking to listen to, developing your findings into recommendations into a structure which is simple and easy to retain; so how do we ensure that our audience is engaged......
...segmentation. It is important in these circumstances not to let perfection be the enemy of good. A solid segmentation effort provides a strong foundation for persona creation, but it is......
We are delighted to announce that B2B International has won two Confirmit Achievement in Insight and Research awards. B2B International earned awards in both the Agency category and also took......
