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Putting the B2B Customer Front and Center: A Holistic Approach
...their top six overall business challenges currently center around building customer-centricity within an ever increasing complex environment. These findings signal a clear consensus that the industry’s overriding imperative is not......
B2B Blog entry
Join Us as We Become a Merkle B2B Company – B2B Like Never Before
...in B2B technology integration, data, and analytics with a deep heritage in leveraging customer data to deliver growth to clients. Merkle | DWA is the fastest-growing B2B media agency globally......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...are to win in this rapidly changing world. 1 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening If you are seeking more in depth insights into the digital future for B2B organiz...
B2B Blog entry
CX Practitioners Podcast Series #4: Christina Colby, Guidewire
...software enabling business to streamline processes. It operates globally, serving more than 400 insurers, from new ventures to the largest and most complex in the world. On this podcast episode,......
B2B Blog entry
CX Practitioners Podcast Series #5: Jo Goossens, Etex
...can improve your CX, and what impact it can have on your organization, this is the podcast for you. Key takeaways include: What a company has to gain from placing......
B2B Blog entry
CX Practitioners Podcast Series #6: Peter Seaman, Finning
...week our Research Director Simi Dhawan is joined by Peter Seaman, Customer Experience & Marketing Manager for Finning UK & Ireland. Finning is the world’s largest dealer for Caterpillar, selling,......
B2B Blog entry
CX Practitioners Podcast Series: Catch up on Episodes 1-6
...success of their CX programs and why internal engagement is so important in driving CX initiatives. #6: Peter Seaman, Finning In this sixth episode we talk to Peter Seaman, Customer......
