Effective storytelling is crucial if you want your marketing to be successful. A big problem for many brands is how to tell stories that engage and resonate with their audience.......
...by a market research and intelligence company, or by an internal department. Once the market intelligence is obtained, it is usually managed in-house, often in an informal fashion, but increasingly......
...COVID-19 COVID-19 Insights Hub 1https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-offline-11586079001 2https://www.cnbc.com/2020/03/24/coronavirus-coca-cola-ceo-says-supply-chain-is-creaking.html 3https:/...
...most important implication of the rise of smartphone research is the rejection rates of panel respondents. Reviewing our internal statistics at B2B International, we found rejection of completes by panellists......
When someone is considering using our services, they invariably ask two questions: “What relevant experience do you have in my area of business?” and: “What evidence can you give me......
Through working with many clients big and small, and across every industry sector imaginable, here at B2B International we believe our experience is second to none. Having also conducted projects......
Thank you for your interest in B2B International. If you would like further information, please contact one of our offices directly or fill in your details below and one of......
...any information that relates to you (or from which you can be identified). “processing”– means doing anything with data. For example, it includes collecting it, holding it, disclosing it and......
...on Innovation and Isomorphism: https://www.b2binternational.com/2018/03/21/innovation-and-isomorphism/ Interview with Arlie Hochschild: https://journals.openedition.org/spp/2660?lang=en Job Satisfaction in Organisational Research https://www.resea...
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B context. Further Reading https://www.theguardian.com/business/2018/nov/11/jobs-lost-retailers-high-street-decline https://www.netsolut...
