...success of their CX programs and why internal engagement is so important in driving CX initiatives. #6: Peter Seaman, Finning In this sixth episode we talk to Peter Seaman, Customer......
...on During a Crisis During a crisis, it’s tempting to snuff your branding light out. I believe we need to keep it on. It’ll cost you more in the......
2020 was a challenging year for B2B enterprises across the world due to the impact of the pandemic, the resulting economic uncertainty, and the acceleration of digital transformation. Consequently, it......
...messaging and services to individuals. If your message resonates, it is more likely to get people interested in what you’re selling, and what you have to say. Don’t market to......
...Key takeaways from the podcast: Background to the research and its findings How brands must engage with millennials in order to grab their attention Ways in which brands must evolve......
...digital transformation plans. Further to this, with 73% of Millennials in the workplace involved in making buying decisions for their company, it is considered even more vital businesses take a......
...are sadly content with promoting on its own. Promotion is not (and will never be) a one-size-fits-all solution. Flooding customers’ inboxes just leaves them frustrated! And if your marketing doesn’t......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. How to Delight and Resonate with Millennial......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The Importance of Novel Thinking in Fast-Moving......
...truth is, effective segmentation is about delivering on customer needs. It’s one thing creating a market segment, it’s another making that insight benefit your customer. But remember that needs, attitudes......
