...focus on the customer experience is not leading to improvements in performance. To address this gap, we’ve identified the 5 most-important things that organizations should be doing if they want......
...being made, they will be more inclined to continue putting the customer front and center. Make it fun Brenntag – “Make it fun. I think if it’s done right, it......
Our recent survey of B2B decision-makers found that nearly three quarters of all business decisions are being influenced by millennials, meaning this cohort is quickly becoming the most important and......
...that it also enabled us to explore the meaningful differences across several different audiences including: Regional differences Industry differences Seniority differences Generational differences In this report you will learn: How......
...to which your brand is front-of-mind. The value of this insight is even greater if the awareness being tested is situational – in other words, asking your target audience to......
...consideration of the brand. Brands that are well-known are not strong unless they can convert top-of-funnel equity into end-of-funnel equity. An important part of this conversion is the extent to......
