B2B Blog entry
Customer Experience: Why We All Have A Role To Play
...being made, they will be more inclined to continue putting the customer front and center. Make it fun Brenntag – “Make it fun. I think if it’s done right, it......
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Webinar On Demand: Millennials and B2B – The Stats and Facts You Need to Know
Our recent survey of B2B decision-makers found that nearly three quarters of all business decisions are being influenced by millennials, meaning this cohort is quickly becoming the most important and......
The New Shape of Superpowered B2B Customer Experiences (2022)
...that it also enabled us to explore the meaningful differences across several different audiences including: Regional differences Industry differences Seniority differences Generational differences In this report you will learn: How......
B2B Blog entry
The Right Way to Measure Top-of-Funnel Performance in B2B
...to which your brand is front-of-mind. The value of this insight is even greater if the awareness being tested is situational – in other words, asking your target audience to......
B2B Blog entry
The Right Way to Measure Mid-to-End Funnel Performance in B2B
...consideration of the brand. Brands that are well-known are not strong unless they can convert top-of-funnel equity into end-of-funnel equity. An important part of this conversion is the extent to......
B2B Blog entry
5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
...about what it takes to create competitive advantage and drive customer loyalty in B2B markets today, check out our Superpowers Index research. To discuss how our tailored insights programs or......
