...about what it takes to create competitive advantage and drive customer loyalty in B2B markets today, check out our Superpowers Index research. To discuss how our tailored insights programs or......
...of how B2B International is leveraging innovative solutions to enhance qualitative research projects. Injecting AI We have had lots of discussions around where it is appropriate to use AI. We......
...wants and that everyone provides and so it can be very challenging to win in this space. The ‘points of differentiation’: What is often more successful is if a client......
... Why is competitive landscape analysis important? One of the key applications for this framework is when one of our clients is interested in entering a new market. It is......
B2B Decision-Makers and Emotion B2B decision-makers have complex needs for two main reasons. Firstly, there is usually a decision-making unit (DMU) involved in the process. The DMU is made up......
...and how it perceived in the eyes of the target audience is vital in delivering strong performance and making it distinct and different from competitors. It is also of great......
...the following property? I like it I expect it I am neutral I can tolerate it I dislike it The intent here is to measure the range of possible emotional......
...perform in the market in order to assess the best strategic direction or opportunity for an organization. If there are several very strong existing competitors in a market, it may......
...see a return in terms of business growth. Research is only valuable if it can be turned into actionable insights that drive growth and profitability. In this episode of the......
