B2B Blog entry
5 Top Tips for Running Effective Customer Journey Workshops
...of view, if they can see it, smell it, touch it, taste it, hear it, feel it, sense it, click it, hold it, carry it, use it, step on it,......
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B2B Blog entry
When to Use Qualitative Research to Better Understand Your Customers and Their Needs
...qualitative research with customers is imperative in collecting useful and relevant data. Below are some key qualitative research methodologies to consider. In-depth interviews One to one interaction between interviewer and......
B2B Blog entry
The Importance of Active Listening in Business Communication and Market Research
...work life. The importance of active listening has been highlighted as key in improving communication that we have with other individuals, and its impact on the workplace has seen only......
B2B Blog entry
The Benefits of Conducting In-Person Focus Groups
...be less prevalent in face-to-face settings, helping participants to focus and engage in the discussion. It is also worth adding that the greater energy involved in face-to-face discussions is a......
B2B Blog entry
Navigating Remote Training: Turning Challenges into Opportunities
...with its own set of hurdles. From the infamous “You’re on mute!” to connectivity issues disrupting sessions, these technical glitches can be frustrating. However, with patience, humor, and innovative solutions,......
B2B Blog entry
Derived Importance: What Is It, and Why Does It Matter?
...business is performing at each stage, it is often useful to calculate derived importance to see how important each stage actually is. By investigating how big an effect each stage......
The Case for Custom Research: The Pitfalls of Standardization and the Quest for Uniqueness
...being interviewed. In addition, we have tested hundreds of questionnaire variations, we know what can cause distortion in the data, for example introducing the use of color in scales in......
Going for Gold: Why Britain’s Supposed Overconfidence in Its Olympic Abilities Is Actually a Lesson in Poor Survey Design
...to come calling. Nor is Team Ireland. And I don’t have any grandparents from the Solomon Islands. I was therefore extremely surprised to read about a recent YouGov poll in......
AI in Market Research: The Challenges and Limitations of Synthetic Data
...there is no denying the rate at which it is changing our working world and (like fire) AI is dangerous if handled improperly. AI is an excellent tool to rapidly......
B2B Blog entry
B2B Insights Podcast #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
...points include: The headlines from this year’s Superpowers Index Study The newly introduced Superpowers Index Score and what it means for brands The commercial benefits for brands whose Superpowers Index......
