...points include: The headlines from this year’s Superpowers Index Study The newly introduced Superpowers Index Score and what it means for brands The commercial benefits for brands whose Superpowers Index......
...we work. This is true as much for market research as it is for many other industries. Gone are the days of regular F2F meetings with clients and in-person interviews......
...Increased buy-in and support leading to action The likelihood of research results being implemented depends on how invested key stakeholders are. Involving different stakeholders in the internal interviews allows them......
...industry, product or service area). However, it usually involves some risk, and the more interesting the opportunity, the greater the risk. Early market research can protect a company and its......
...market at this price would be a mistake. A small segment of the sample shows very keen interest in the solution seeing large benefits in its novel features. Running the......
What is Digital Ethnography? Digital ethnography, which involves collecting photos and videos from respondents, is becoming an increasingly popular method of gathering unique insights that are often missed in telephone......
...relative position It is also important to consider how your own internal data may add to this picture, e.g. in cases where the product / solution you are investigating is......
The competitive environment is more intense than ever before. The number of brands considered in a B2B buying journey has increased 62% since 2021 (Source: The 2024 Superpowers Index). With......
...not a panacea, it brings some additional information on non-respondents and can increase confidence in the representativeness of the sample. In this context, frame data is information that is available......
In today’s data-driven world, market research is a cornerstone for businesses aiming to understand customer behavior, identify market trends, and make informed decisions. However, with the increasing volume of data......
