B2B Blog entry
How to Write a Great Research Brief
...supply contacts to the agency to reach out to? If so, a rough idea of the number of contacts available to include in the project and the existing level of......
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B2B Blog entry
B2B Insights Podcast #65: Common Myths and Misconceptions with Brand Research
...challenges our client is facing. It’s also important to understand what the competition is doing, as brands don’t operate in isolation. Desk research can add valuable context to a branding......
B2B Blog entry
How to Reach Senior Professionals in B2B Market Research
...initial quality control checkpoint, ensuring that the right person is recruited into studies. Targeted recruitment can provide audiences with different opportunities to participate—completing immediately in real-time, being invited to comple...
B2B Blog entry
How to Engage Internal Audiences to Maximize the Effectiveness of Market Research
...of this relates to the extent to which the research is embraced within the organization and ultimately how it is embedded in strategic planning. At B2B International, we recognize the......
A Guide to Getting the Most Out of Secondary Research Throughout the Research Project Lifecycle
...the wheel’! When it comes to secondary research, it is easy to fall into the thinking trap of ‘I’m sure this has been seen / done before’ given that the......
B2B Blog entry
B2B Insights Podcast #66: How To Effectively Target B2B Buyers in 2025
...be treating each customer as its own segment, however, this is impractical and inefficient to deliver in practice so we need an approach that is effective and practical. Segmentation is......
B2B Blog entry
Unlocking Deeper Insights with AI Probing in Online Surveys
...as a result, the right questions to include in the survey. The advantage of AI here is that it responds directly to what the respondent is speaking about in their......
B2B Blog entry
C-D Mapping: A Different Approach to Brand Mapping
...visual depiction of where a brand sits in the competitive landscape – informing companies on how their brand is perceived in general within the market compared to competitors, depicting which......
Sales Vs Marketing: What Is The Difference?
In life, strengths can also be weaknesses. This is certainly the case in business-to-business companies where there is often tension between the sales and marketing teams. In b2b companies, the......
What Marketers in the Manufacturing & Industrial Sector Need to Know to Win in 2025
A deep dive into the 2024 Superpowers Index reveals what’s important to manufacturing buyers, the top priorities for manufacturing marketers, and the key trends impacting the manufacturing and industrial sector......
