...with regulations, law, industry standards & ethical practices Takes care of its suppliers, business partners, and communities A Gap in Thought Leadership Performance Despite its growing importance, few B2B brands......
...customer’s point of view, if they can see it, smell it, touch it, taste it or hear it, it becomes a part of the customer experience – and therefore the......
...Unlocking Deeper Insights with AI Probing in Online Surveys Read more Examples of Projective Techniques in B2B Market Research Personification This method asks respondents to imagine something inanimate (often......
...me that the number one issue is always data quality. When data quality is high, we can confidently make strategic decisions. I fondly remember a presentation I gave where I......
...our clients make informed, strategic decisions based on robust data and insights. Conor Wilcock, Managing Director of B2B International in Europe, expressed his enthusiasm about Kathrin’s arrival: “The DACH region......
...In surveys, we often design questionnaires that include attention checks (e.g., asking what shape is on the screen), questions to identify illogical responses, and tests of respondents’ knowledge of the......
...Index B2B Insights Podcast #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings What Marketers in the Manufacturing & Industrial Sector Need to Know to Win in 2025 What Marketers......
...Marketers in the Manufacturing & Industrial Sector Need to Know to Win in 2025 What Marketers in the Financial Services Sector Need to Know to Win in 2025 What Marketers......
...Superpowers Index: Deep-Dive Into the Latest Findings What Marketers in the Manufacturing & Industrial Sector Need to Know to Win in 2025 What Marketers in the Financial Services Sector Need......
...the opinions of higher authority individuals – in this case, the researcher or interviewer. This can be particularly pronounced when an interviewer is physically present at the time a survey......
