Buyer Journey Mapping in B2B Markets
...to purchase, and ends at “Relationship Management” or “Renewal”. For each step identified in the path to purchase, it is important to identify the goal for the brand. Figure 1......
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B2B Blog entry
Be Prepared: Generation Z Takes over the Stage
...to focus on what’s really important in the questionnaire – even more so than we do now. Quality over quantity is key! Pictures instead of words. It’s not a coincidence......
CX Day Toolkit: Our Most Popular CX Resources to Help You Level Up
...New Shape of Superpowered B2B Customer Experiences Our latest in the Superpowers Series sees us delve into the 6 new CX ingredients which are vital to implement in order to......
Happy International Market Research Day!
...B2B International, our aim is simple; to be your trusted B2B research partner, empowering you to grow through insights. Therefore, to mark International Market Research Day, we want to share......
The Importance of Measuring Brand Strength
...it is presented is not set in stone and can be adapted to suit individual preferences. The core principle is that the different categories feed into the overall metric and......
