...post, Human to Human: The New World of B2B Marketing, the key to building stronger emotional connections with buyers is recognizing the human behind every buying decision and speaking to......
...of experience in digital marketing having worked across diverse sectors for world renowned brands including Microsoft, Nokia, Santander and now Cisco. This podcast episode focuses on the future of work,......
...the recession. Further Reading The Value Proposition Canvas Framework Explained Read Now 4. Building and maintaining a healthy brand Investing in the brand during a recession is critical......
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to......
...the internet and computing platforms How far away we are from the full realization of the Metaverse and why Why the brands willing to start experimenting right now are the......
...Senior Director of Global Digital Media at Cisco. Tejal brings with her a wealth of experience in digital marketing having worked across diverse sectors for world renowned brands including Microsoft,......
...times. Further Reading Using Market Research to Tackle Key Business Challenges During a Recession Read Now But how are business decision-makers in the UK feeling ahead of an uncertain 2023?......
...decision-makers are feeling, what their main concerns are, and their emotional reactions to the UK’s current economic conditions. Further Reading Using Market Research to Tackle Key Business Challenges During a......
View Infographic > Creating detailed, customer-led journey maps are a catalyst for driving effective, long-term improvements to the customer experience. During our CX Masters podcast series, we interviewed Annette......
