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B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #2: Jon Lombardo
...academics in the pursuit of uncovering contrarian insights to help B2B marketers gain a competitive edge. Key discussion points include: Why maximizing reach is more impactful than maximizing frequency when......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #3: Byron Sharp
...more effective at driving long-term brand growth than being different The importance of consistency in branding Is mass-marketing in B2B different than B2C? The danger of overusing price promotions… …plus......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series #4: Oliver Truman & Simi Dhawan
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to......
Best Practices For Implementing Segmentations
...client manage resources more efficiently. Sales Enablement Empower sales teams by helping them use the segmentation to transition from a product-first to a customer-first focus. A deeper understanding of......
B2B Blog entry
B2B Ignite Keynote: Winning the C-Suite of Tomorrow
Millennials now make up 49% of B2B decision-makers, an increase of 17% year-on-year, and the number of Gen Zs influencing buying decisions is also on the rise. The rate at......
B2B Blog entry
Building Value-Driven Brand Experiences Podcast Series: Catch up on Episodes 1-4
...Merkle have been tracking the evolving shape of business culture to guide B2B brands on how best to keep pace with the dynamic and ever-changing market of B2B buyer expectations......
How to Win in the Engineering Buyer Journey
B2B brands are becoming increasingly focused on delivering best-in-class customer experiences. These brands understand that rising buyer expectations means that differentiating on product alone is not enough; they also have......
Driving Commercially Powerful Brand Experiences in Technology
...successfully delivering against these needs to help B2B tech brands create commercially powerful brand experiences. View infographic > View the other infographics in the industry series: Driving Commercially Powerful......
Driving Commercially Powerful Brand Experiences in Financial Services
...Driving Commercially Powerful Brand Experiences in Technology Driving Commercially Powerful Brand Experiences in Professional Services Driving Commercially Powerful Brand Experiences in Manufacturing About the report It’s non-negotiab...
