About B2B International
Angela Powell
...visiting Whitby! What is your favourite pastime? Cooking, walking, listening to all types of music (especially live) and choral singing. Contact Us > To talk to Angela or another member......
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Customer Journey Mapping in B2B Markets: A Comprehensive Guide
...the most positive impact on longer-term customer loyalty. To overcome the barrier of the mapping exercise being based on internal views only, validating the customer journey map by speaking to......
Rehearsing The Future – Making Better Strategic Decisions
...In the first session participants looked at the following areas: Establishing the VAiL organisational idea and what is key to VAiL’s success. Examining the trends which impact upon VAiL, identifying......
About B2B International
Megan Mockler
What is the best thing about working at B2B International? The best thing about working at B2B international would have to be the ability to work on a variety of......
Webinars
Webinars
...and drive forward your customer experience programme –– as well as getting buy-in across your business. Key topics covered include customer journey mapping, using multi-methods to collect data and building......
Our Research Services
Net Promoter Score (NPS)
Net Promoter Score (NPS) is an alternative measure of customer satisfaction and loyalty, and is used to determine how likely your customers are to recommend and promote your company.......
Our Research Services
Customer Journey Research and Optimization
...and tracked in customer satisfaction surveys. Further reading See also: Customer Journey Mapping Managing the Experience of Your Customers Customer Satisfaction Surveys and Research: How to Measure Customer Satisfaction Contact......
About B2B International
Andrea McAdoo
What is the best thing about working at B2B International? I never have the Monday morning blues coming into work. The office we work in is upbeat and I enjoy......
Customer Experience: Make it Memorable – But For The Right Reasons
...the whole organisation. This makes it essential to ensure that everything is ‘joined up’ and viewed as a whole symbiotic system. So what is promised in sales and marketing must......
B2B Blog entry
How to Speak so That People Want to Listen
...tone of their voice for different situations to further engage their audience, of which there are various examples: Registering your voice – Individuals can swap from talking through their nose,......
