Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Successful Marketing Means Focusing on all 4......
...B2B Decision-Makers If you think marketing means promotion, I’ve got some bad news. Are you adapting for a millennial audience? With 73% of business decisions being influenced by them,......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The Importance of Novel Thinking in Fast-Moving......
...Sizeable: Big enough to matter. Distinct: Easily recognizable from other segments. Durable: Lasting long enough to affect your bottom line. Actionable: Easy-to-use, with recognizable benefits to sales and marketing. The......
Our 2021 B2B Marketing Monitor research found that delivering an excellent CX throughout the entire customer lifecycle is the top priority challenge being addressed by B2B marketers & insights professionals......
...result, our CX Practitioners touched on the importance of being willing to evolve and taking your people along that journey. Communicate Brenntag – “There was a very clear view early......
...discerning B2B audience. It’s imperative that modern B2B brands meet these digitally savvy professionals’ expectations for personalized, seamless, and emotionally relevant experiences. Meeting the customer “where they are” ...
...add as well as business value add across the buyer journey Download the report > Interested in learning more? Download our webinar recording, “Superpowers 2.0: Building the Business......
