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B2B Blog entry
The Right Way to Measure Top-of-Funnel Performance in B2B
Top-of-funnel measurement is all about evaluating the marketing activities designed to build the brand; to increase visibility. The top of the funnel is the first stage in the buyer journey......
B2B Blog entry
The Right Way to Measure Mid-to-End Funnel Performance in B2B
Mid-to-end-funnel measurement is all about evaluating how well your brand does at bringing your target audience closer to the actual buying decision; in other words, converting them from simply being......
B2B Blog entry
5 Prerequisites for Delivering Stand-Out, Value-Driven Brand Experiences in 2024
...brand from the competition and keep pace with shifting buyer expectations. We’ve identified 5 prerequisites for delivering stand-out, value-driven brand experiences, thanks to our work with hundreds of leading B2B......
B2B Blog entry
Transforming Tradition: Embracing Innovation in B2B Research
...interviewing platforms Whilst in-person research is beginning to reemerge following the pandemic, we have embraced video interviewing platforms to give our clients the opportunity to observe interviews firsthand. However, finding......
B2B Blog entry
How to Apply the Three Circles Framework in Strategic B2B Research
...what customers value, how customers perceive a company’s offering, and how customers perceive competitor’s offering. The overlap of the different areas can provide valuable insights for crafting effective value propositions.......
B2B Blog entry
Competitive Landscape Analysis with Porter’s Five Forces Framework
...– in all operating environments. Where all of the forces are very strong, this indicates a competitive landscape that is highly challenging – and perhaps unattractive for a new business......
B2B Blog entry
How to Meet the Emotional Needs of B2B Buyers
...Addressing The More Complex Individual Needs: Creating B2B Buyer Personas We can employ this framework when further developing B2B buyer personas. As we have previously discussed; analyzing and targeting individual......
B2B Blog entry
How to Measure Brand Performance with the Brand Health Wheel
...and how it perceived in the eyes of the target audience is vital in delivering strong performance and making it distinct and different from competitors. It is also of great......
Using the Kano Classification Model to Quantify the Importance of Product Features and Attributes
...tool in enriching the insights we can draw from satisfaction research and supporting product development efforts. It is particularly valuable when attempting to develop or evolve a product range designed......
