...helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand......
...B2B world What impacted a B2B purchase decision across Technology, Marketing, Finance and Professional Services sectors The emotional connections that differentiate winning and losing brands The impact of content and......
...seen during a face-to-face workshop or focus group. Increasing the number of views and ideas that feed into the wider group discussions significantly increases the chances of gathering the most......
...year. Which brands are succeeding in delivering superpowered B2B customer experiences and what steps can be taken to close the performance gap between industry leaders and followers. Watch the......
...episode, Conor Wilcock is joined by Enno Houwerzijl, Senior Advisor Brand Strategy & Marketing Communications at ING. ING is a global banking and financial services company serving more than 38......
...to driving market share growth over the long-term. The series introduced listeners to key B2B brand building principles from some of the world’s leading brand experts. Now it’s time to......
...Podcast Series: Episodes 1-4 The Latest Brand Building Principles From Leading Brand Experts Listen Now Readers of this article also viewed: Running a Successful Brand Tracking Program A Guide......
...to driving market share growth over the long-term. The series introduced listeners to key B2B brand building principles from some of the world’s leading brand experts. Now it’s time to......
...to driving market share growth over the long-term. The series introduced listeners to key B2B brand building principles from some of the world’s leading brand experts. Now it’s time to......
...approach to drive short term sales whilst driving long-term business growth is not a new concept. However, we have found in this study that the purchasing journey is a long......
