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B2B Blog entry
B2B Brand Masters Podcast Series: Catch up on Episodes 1-4
...helping individuals and organizations become brand experts. Key discussion points include the role of brand management in B2B markets, long-term brand building vs short-term sales activation, the importance of brand......
B2B Blog entry
B2B Insights Podcast: What Drives B2B Buying Decisions?
...B2B world What impacted a B2B purchase decision across Technology, Marketing, Finance and Professional Services sectors The emotional connections that differentiate winning and losing brands The impact of content and......
Connecting You With Today’s B2B Buyer
...approach to drive short term sales whilst driving long-term business growth is not a new concept. However, we have found in this study that the purchasing journey is a long......