A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sale ...
You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it's crucial to increasing revenue. ...
No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation. ...
All stakeholders must pull in the same direction if you are to achieve the company's goals. This article, part of our series on developing a marketing strategy, aims to explore the importance of stakeholder engagement and its influence on a strategy' ...
What makes you different to everyone else? This article, part of our series on developing a marketing strategy, aims to explore how you can build a customer value proposition and take advantage of your USP. ...
Every business needs focus, and this must be fixed on an area of strength. This article, part of our series on developing a marketing strategy, aims to explore why your strategy should focus on just one of these three positions. ...
Understanding the position of brands on the Value Equivalence Line (VEL) is important as it leads to strategic decisions on both pricing and product development. This article looks at how a brand can determine its position in relation to the VEL and ...
A ladder is a tool designed to allow you to reach something otherwise unreachable. In the same way, “laddering” as applied to market research is a technique designed to acquire nuggets of information which are otherwise very difficult to get at. ...
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. This articles provides a brief synopsis of the most important findings from the research. ...
Good research comes from asking the right question of the right person. Of course, there is much more to market research than this truism. The design of the study, the interpretation of the findings and the presentation of results can be just as impo ...
