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[Infographic] How Business Strategies Across Asia-Pacific Will Change Post COVID-19
Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
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[Infographic] Post COVID-19 Changes to Marketing Strategies
[Click image to enlarge] Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
Infographics
[Infographic] Post COVID-19 Changes to Business Strategies
Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
Infographics
B2B Marketing & Insights Trends for 2020
What challenges are B2B marketers and insights professionals facing in 2020? Which strategies are they focusing on to overcome these challenges? We recently carried out an online survey* to find out. Here is a summary of the main findings: *The resea ...
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6 Key Growth Trends for 2018
Our recent survey shows that growth is high on the agenda of marketing and insight departments right now. Through the survey findings, we’ve identified the 6 key areas of focus for 2018, including the top marketing strategies and the biggest challe ...
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Google Search Tips
As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...
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Focus On: B2B Marketing Challenges 2017
Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...
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The 6 Top Drivers of B2B CX Excellence
Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...
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Current Trends in the World of B2B Marketing
What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...
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What Is Behavioral Economics?
Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. ...
